Show your customers some love and appreciation. Track your customers’ interests. Or, take advantage of consumer impatience with instant rewards gratification.
All possible with automated distribution of unique promotional, redemption, source or virtually any type of tracking code using text messaging. OTAir mobile solutions has pushed text messaging to new capabilities once again with this innovative means of benefit your customers while also tremendously aiding your ability to track their actions that lead to increased sales.
OTAir can distribute virtually any type of alphanumeric code, even those containing symbols, in response to a consumer texting in to receive such a code. The consumer may be initiating mobile engagement due in-venue signage, a print ad, a direct mail piece, or an ad on TV or the radio…doesn’t matter…but we can track that too.
Codes for distribution can be pre-populated into the OTAir platform in advance or queried from a POS system in real-time. The OTAir platform will record the distribution of each code to make sure it is sent only once and online reporting shows the mobile numbers receiving the codes, along with date/time of distribution and even the consumer’s email address and/or zip code, should they be asked to submit such info.
Along similar lines, we will soon be adding the capability to RECEIVE unique codes from consumers. The reverse will serve as a great way for consumers to text in survey, rewards and source codes that may be printed on receipts, product packaging, direct mail pieces and more.
If your company can benefit from such granular tracking of media effectiveness, marketing message and consumer follow up, contact us at sales@otair.com or call 888.898.8247 today.
UPDATE (February 22, 2010)
A month of implementation of unique code distribution has proven how powerful this functionality is. A national tax preparation firm has successfully utilized this latest OTAir innovation to track the lift in branch visits stemming from radio and print ads inviting college students to text in for free tax prep services.
Tags: direct mail, marketing ROI, restaurant, retail, rewards, sms, text messaging