Today, OTAir innovates their powerful web-based mobile marketing and communications platform again with the ability to insert dynamic date and other data into text messages configured in response to an incoming consumer inquiry.

For example, a restaurant that offers a welcome promo to consumers that join their mobile VIP club, can specify a date formula, such as [date+3d] for an expiration date rather than a static expiration, such as 03/31/2010, when that might be weeks away for a consumer texting early in the month or hardly useful for a consumer texting on that date.

A dynamically generated, variable “rolling expiration” provides incentive for rapid redemption of the promo for all consumers regardless of when they text in, thereby keeping it fresh. The marketer does not need to remember to update a static expiration date to keep it valid.

There are a number of other variable data placeholders that can be inserted into pre-configured response messages. We won’t list them here as we certainly don’t want to help our competitors out. But, if you are a retailer, restaurant or other company or organization that can benefit from such enhanced mobile messaging, please email sales@otair.com or call 888.898.8247 today.

Tags: coupons, promotions, restaurant, retail, sms, text messaging

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