Posts Tagged ‘direct mail’

Promo Code Distribution Has Never Been So Easy

Friday, January 22nd, 2010

Show your customers some love and appreciation. Track your customers’ interests. Or, take advantage of consumer impatience with instant rewards gratification.

All possible with automated distribution of unique promotional, redemption, source or virtually any type of tracking code using text messaging. OTAir mobile solutions has pushed text messaging to new capabilities once again with this innovative means of benefit your customers while also tremendously aiding your ability to track their actions that lead to increased sales.

OTAir can distribute virtually any type of alphanumeric code, even those containing symbols, in response to a consumer texting in to receive such a code. The consumer may be initiating mobile engagement due in-venue signage, a print ad, a direct mail piece, or an ad on TV or the radio…doesn’t matter…but we can track that too.

Codes for distribution can be pre-populated into the OTAir platform in advance or queried from a POS system in real-time. The OTAir platform will record the distribution of each code to make sure it is sent only once and online reporting shows the mobile numbers receiving the codes, along with date/time of distribution and even the consumer’s email address and/or zip code, should they be asked to submit such info.

Along similar lines, we will soon be adding the capability to RECEIVE unique codes from consumers. The reverse will serve as a great way for consumers to text in survey, rewards and source codes that may be printed on receipts, product packaging, direct mail pieces and more.

If your company can benefit from such granular tracking of media effectiveness, marketing message and consumer follow up, contact us at sales@otair.com or call 888.898.8247 today.

UPDATE (February 22, 2010)
A month of implementation of unique code distribution has proven how powerful this functionality is. A national tax preparation firm has successfully utilized this latest OTAir innovation to track the lift in branch visits stemming from radio and print ads inviting college students to text in for free tax prep services.

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Ouch! Media to Retrench in 2009 - Time for Mobile Reinforcement!

Tuesday, December 30th, 2008

FitchRatings is out with an annual forecast of what marketing and media buying across multiple mediums will look like in the new year. Given economic conditions, it is unsurprising that 2009 is forecast to be one of the worst years in the past 50 years for a decrease in local and national ad spend.

Certainly, this is very bad news for most media outlets. Anything print related is going to continue getting slaughtered…newspapers, magazines, yellow pages and other directories are all looking at significant declines in revenue. TV will be impacted due to the high cost of the medium. Direct mail, outdoor and radio will also likely see some decline, but not as bad because of the relatively low cost for such campaigns.

Digital media is likely to see an uptick, though. Online advertising, email marketing and mobile are all very, very inexpensive versus the cost of traditional media. Digital marketing formats are also much more capable of facilitating efforts to target a marketing message to a niche group. Digital formats allow the intended audience to converse with the marketer or brand, providing an engagement opportunity and, is therefore, much easier to measure ROI against.

But, there’s three very significant advantages that mobile has over the other forms of digital marketing…
1) mobile marketing can be integrated in almost any other form of advertising…TV, radio, print, outdoor, direct mail, product packaging, promos, etc.
2) mobile marketing reaches the individual and is ever-present, always available to the audience
3) mobile marketing provides a wide breadth of engagement options…there’s mobile web, installed applications, mobile advergaming and more…it’s not just about text messaging anymore

So, for marketers looking to have the best possible ROI from their marketing dollars…it’s time to look at mobile!

And, for traditional media outlets needing to fight off a decline in revenue, remain solvent, and develop a competitive advantage…it’s past the time to look at mobile, there’s plenty already doing so, so you better take action now!

The mobile solutions architects at OTAir are ready to provide reinforcements to your marketing woes in 2009. Whether you represent a brand pressured to do more with your advertising but with fewer dollars, an agency concerned or already hit with client drop-off, or a media outlet struggling in these uncertain times…we are here to help, give us a call today at 888.898.8247 or click “Contact” at the top of our site to use our online contact form.

Oh, and if you are interested in the FitchRatings report…

http://www.mediapost.com/publications/?fa=Articles.printFriendly&art_aid=97404

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